CMO

Key Responsibilities: GTM Strategy Development and Implementation: Develop and lead the execution of the project's Go-To-Market (GTM) strategy to effectively launch and scale the project's Layer 2 solution. Focus on the strategic use of Telegram, leveraging its large user base for community building, engagement, and user acquisition. Collaborate closely with product, biz dev, and development teams to align the GTM strategy with the project's overall business objectives. Identify key market segments and tailor the GTM strategy to effectively reach and engage these audiences. Marketing Strategy and Execution: Oversee the creation and execution of multi-channel marketing campaigns that align with the project's GTM strategy. Utilize digital marketing, content marketing, social media, and influencer partnerships to drive user acquisition and engagement. Monitor and analyze campaign performance, adjusting strategies as needed to optimize outcomes and achieve KPIs. Brand Development and Positioning: Define and communicate the project's brand identity, ensuring consistent messaging across all channels. Position the project as a leading Layer 2 solution on TON, highlighting our unique value propositions. Build and maintain relationships with key industry influencers, media, and partners to enhance brand visibility. Community Management and Engagement: Build and nurture a vibrant community around the project, with a strong emphasis on Telegram user base. Engage with community members, address their needs, and gather feedback to inform product development. Organize and participate in community events, webinars, and other engagement activities to build loyalty and advocacy User Acquisition and Growth: Develop and execute user acquisition strategies to drive adoption of the project's platform and dApps. Identify and leverage growth opportunities within the TON ecosystem and broader blockchain space. Collaborate with the product and development teams to ensure a seamless user experience that drives engagement and retention Leadership and Team Management: Lead and mentor the marketing team, fostering a culture of creativity, collaboration, and high performance. Collaborate closely with the CEO, CTO, and other members of the leadership team to align marketing efforts with overall business objectives. Represent the project at industry events, conferences, and public forums, serving as a key spokesperson for the brand. Qualifications: Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus. Proven experience as a CMO, Head of Marketing, or similar leadership role within the blockchain, tech, or fintech industry. Strong understanding of L1/L2 blockchain projects and the processes required to launch a blockchain from scratch. Experience in developing and implementing successful GTM strategies, with a particular focus on Telegram as a marketing and community-building tool. Deep understanding of the blockchain and cryptocurrency space, with a particular focus on Layer 2 solutions. Strong track record of developing and executing successful marketing strategies that drive growth and brand recognition. Excellent communication, leadership, and interpersonal skills. Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions. Passion for blockchain technology and a strong belief in the potential of decentralized networks. What We Offer: Competitive salary and performance-based bonuses. Equity options and incentives aligned with company growth. Flexible working hours and remote work options. Opportunity to work on cutting-edge technology in the blockchain space. A dynamic and supportive work environment with opportunities for professional growth and development.